Veterinary leaders are facing a triple bind: talent recruitment, declining footfall, and tech growing pains. In this interactive session, hear how top-performing practices are solving for scale—redesigning workflows, rethinking roles, and leveraging technology to boost revenue per DVM, reduce churn, and build more resilient, high-performing operations from the inside out.
The best campaigns don’t guess—they adapt.
Discover how leading pet brands use real-time consumer insight to guide creator strategy, stretch budgets, and break through the noise. across Instagram, YouTube, and beyond.
Listen better, spend smarter, and turn scrolls into serious traction.
In today’s pet industry, brand isn’t enough. This session explores how proprietary innovation—whether product science, tech platforms, or service protocols—can drive valuation and strategic interest.
Learn what acquirers are really looking for, how to protect your edge, and how to position IP as a core asset, not an afterthought.
Successful exits start long before the deal. In this breakout, M&A insiders reveal how to position for acquisition—from shaping financials and forecasting performance to managing risk, brand narrative, and buyer alignment.
Learn what truly drives valuation and how run a process that protects your upside and delivers results.
According to Salesforce, 62% of customers feel emotionally attached to the brands they love. Creating a lasting, positive impression can build long-term loyalty—but earning that place in your customer’s heart isn’t easy. This interactive roundtable will guide you through exercises to identify your white space and share practical tips to craft a compelling brand story that helps your brand truly stand out.
In her role as Managing Director, Katy is focused on guiding brand strategy and uncovering consumer insights that lead to big ideas. Katy's career has been driven by developing a keen understanding of the human behavior that drives purchasing decisions. She has worked with world-class brands like Hallmark, Build-A-Bear Workshop, Helzberg Diamonds and Kohl’s. At her core, Katy is a problem solver and a storyteller. As a strong collaborator and thoughtful writer, Katy leads teams through the strategic process to simplify the complex and deliver succinct brand systems.
As co-CEO and owner of the agency, Nicole has guided the creative process for a large portfolio of clients including the Kansas City Current, The Hershey Company, Georgia Pacific and Panera. With more than 25 years in the design industry, Nicole has extensive experience overseeing large-scale projects, brand identity creation, major civic initiatives, environmental installations and stand-out packaging innovations. Her critical eye and expertise mean she can visualize the big picture without neglecting the details.
From rising shipping costs to sourcing volatility, pet brands are under pressure. This breakout reveals how to build true operational resilience—through smarter supply chain diversification, logistics optimization, and leveraging data to mitigate risk.
Walk away with actionable strategies to protect margin, reduce disruption, and scale confidently in uncertain times.
C-suite executives from across the pet care ecosystem, leading veterinarians, insurers, retailers, investors as well as multinational pet care corporations, and the rest, gather to connect, partner and do business at Pet Connect.
• Meetings are 15 minutes in length
• Pet Connect attendees will use the Swap card event app to schedule meetings with fellow attendees.
• Access to the app will be provided 2 weeks prior to the event for attendees and 3 weeks prior for event partners.
12.30-12.45 - Meeting Slot 1
12.50-1.05 – Meeting Slot 2
1.10-1.25 – Meeting Slot 3
1.30-1.45 – Meeting Slot 4
1.50-2.05 – Meeting Slot 5
Harness the opportunity of a rapidly evolving pet market. From choosing the right channels—distribution vs. retail—to real-world marketing wins and customer education strategies, this session delivers sharp insights and actionable focus points for presenting new offerings to today’s pet parents.
What does it really take to go from idea to acquisition in the pet industry? In this founder case study, we unpack the journey from first product to earned trust, investor backing, and strategic exit.
Honest lessons on traction, pivots, partnerships—and how to scale when the path isn't straight.
